When a customer asks ChatGPT, Gemini or Perplexity "where should I book", "which store should I go to", "which chain is the best", they get one answer. Not ten links. If your brand isn't named, you don't lose a click: you lose the prospect. GEO (Generative Engine Optimization) is the set of techniques that makes sure the brand being named is yours.
Updated 2026-10-12
The AI Recommendation Index measures how likely a brand is to be named by ChatGPT, Gemini, Perplexity, Claude, Google AI Overviews and AI Mode on the queries that matter to its business. It's our proprietary index, built on four dimensions scored independently.
Does AI name you when it answers a generic query in your market? Your raw ability to show up in the answer.
Where do you rank in the answer? First? Fifth? Your position dramatically changes the odds that the prospect picks you.
Which sources does AI rely on when it mentions you? Official websites, trade press, neutral sources, or none at all.
What sentiment and reputation signals does AI attach to you? Reviews, recommendations, positive mentions or red flags.
Your local prospects are changing how they search. To choose a restaurant, a store or a chain location near them, they ask ChatGPT, Gemini, Perplexity or Claude, or simply read the answer from Google AI Overviews and AI Mode. And unlike classic Google search, AI doesn't return ten links to compare. It recommends one brand. Sometimes two.
Classic SEO optimizes your position on a results page. GEO optimizes your odds of being recommended directly by the assistant. Two different playbooks, and the second is taking over.
Optimizes your ranking on Google results pages. Produces clickable links that users compare. The click is the KPI.
Optimizes the odds of being cited in a conversational answer. Produces direct recommendations with no interface in between. The citation is the KPI.
Mostly reads your site's technical structure (tags, speed, backlinks).
Reads your reputation across the web: reviews, third-party sources, Google listings, press mentions, expertise signals tied to named people.
LLMs don't pick at random. They constantly cross-check four families of signals to decide who to recommend. Depending on where you stand, two or three of these levers will swing your score: we pinpoint them for you, and that's where we start.
When your details vary from one platform to the next, AI engines hesitate to recommend you. We align your Google Business Profile, Apple Maps, Waze and similar listings, so no engine has any doubt about who you really are.
AI doesn't read your star rating. It reads what your customers say. Volume, recency, wording: we work on the raw material behind its recommendations, not just the stars.
AI doesn't take your word for it. It wants neutral sources: press, industry websites, Wikipedia. Without them, you're a brand talking about itself. With them, you become the brand everyone talks about.
Your website is built for humans. AI reads it differently: schema.org markup, named entities, how answers are structured. We make your site clear to both, without changing the visitor experience.
An audit is a snapshot. But your competitors move, reviews pile up, and AI engines update their models. Without monthly tracking, you find out where you stand six months later, often in a weaker position. Ongoing monitoring turns a one-off score into a managed trajectory.
Your numbers don't end up in a forgotten file. They live in your client portal, available 24/7 and updated after every steering committee meeting. Your team and ours work from the same data. Anonymized excerpts from an audit delivered for a regional real estate network.
Are you mentioned unprompted when someone looks for a generic service in your area? Low score: your brand doesn't show up in open-ended answers to queries like "best agency in [city]".
When users weigh you against named alternatives, your brand holds its own. Fair score: AI engines understand what sets you apart, but only partly.
When users search for your brand directly or ask for facts about you, the answer is accurate and complete. Strong score: AI engines have a firm grasp of your brand identity.
Client dashboard screenshot · Data anonymized with permission
The Digital Bricks GEO audit measures your AI Recommendation Index on ChatGPT, Gemini, Perplexity, Claude, Google AI Overviews and AI Mode. Your audit report within 1 week of the briefing, with a quote tailored to your scope.